The main purpose of the text is to

repudiate current criticism to sustainability carried out by the actions of several well-known companies in South America and in Asia.

introduce a promising theory to address climate change concerns that hasn’t been put to practice so far, in hopes that major companies and brands will apply it.

inform about a new trend among businesses around the world that have striven to produce a more meaningful socioeconomic and environmental impact.

disavow worldwide firms’ defense of unnecessary carbon emissions in order to produce socioeconomic growth, in spite of environmental damage.

explain that regenerative brands act in diametrical opposition to sustainable ones, since the concept of regeneration presupposes environmental damage.